Every year we are challenged to create something even more impactful and engaging than we did the year before.
A place where attendees could escape the relentless noise and chaos of MWC, where they were encouraged to wander and explore..
Running 216m long, and built in 36 hours, we created Android Avenue. A place where attendees could escape the relentless noise and chaos of MWC, where they were encouraged to wander and explore.
From an immersive art gallery to boutique stores and from a well-being pavilion to an arcade, guests were invited to get creative and go shopping, to grab a bite to eat and take a welcome respite.
All the while, discovering how Android and Google’s innovations empower and help them in their everyday lives.